If you’ve ever visited a high street amusement arcade it may well have been owned by a company called Shipleys. They also have luxury Shipleys Bingo Halls in Weoley Castle, Redditch and Kidderminster and BJ Bingo Halls in Leigh, Reading and Birmingham. Now, they’re online, in association with St Minver for Shipleys Bingo

Being from the same stable as Littlewoods Bingo, Castle Bingo and Bingojoy (to name just a few) you can expect the usual free £1 of bingo, promotions, slots and chat games - unfortunately that’s about all anyone can say about the site.

Unless you’re already familiar with Shipleys as a bingo brand there’s perhaps very little extra to tempt you in to play. With only a handful of bingo clubs in the UK, Shipleys may find, like Castle Bingo, that they’re pushed aside by bingo players in favour of the bigger brands like Gala Bingo and Mecca Bingo, as well as the online giants like Jackpotjoy.

Just adding a brand name to a bingo site isn’t enough to instantly attract players any more. The popular bingo sites have unique elements (e.g. Price is Right Bingo at Jackpotjoy), huge brand names (e.g. Gala Bingo), celebrity endorsements (e.g. Stuart Hall at Betfred Bingo) or have been around long enough to develop a strong userbase (e.g. Bingos). Shipleys, and indeed other new sites on the block, need to look at how they’re going to compete against these strong competitors.

If you do fancy trying Shipleys Bingo (perhaps you play offline) then there’s a £1 free bingo bonus to give it a try.