Ladbrokes are the latest bingo site to hit the TV screens and the good news is that they’ve decided to not go with the traditional annoying songs or celebrity endorsements. Instead you get a couple in a series of scenarios, for example in the video below at a table with motorbike engines. The eventual outcome for all the ads is that the lady always ends up escaping to go and play Ladbrokes Bingo. New players can also take advantage of terrific deposit £10 and get £20 free deposit bonus offer too.

Perhaps unsurprisingly, Ladbrokes’ bookmaker rivals William Hill Bingo have also kicked off a TV ad campaign - and they’re efforts are in a similar vein. Using a bit of sexual innunendo “I get mine when he’s…” once again the lady in the ad ends up playing bingo the minute her partner is out the picture or is otherwise engaged. There’s a similar deposit bonus offer in place too.

Do these ads therefore tell us that bingo players are in fact bored women who get their bingo fix in a furtive manner and behind their work or hobby obssesed partners back? Why is it always the lady who ends up playing bingo? In fact why are all bingo ads picthed at women! Surely men play bingo too?

Come on TV ad people, let’s start seeing bingo ads that show men AND women enjoying playing online bingo! So far the most masculine thing in the TV ad bingo world is the fox from Foxy Bingo and Vic Reeves dressed as a lady for 888 Ladies!