Less than a month after announcing Jordan’s departure from Foxy Bingo, it appears that the purple suited bingo fox has found himself a new celebrity!. Yes, Foxy Bingo are now the official sponsors of the Jeremy Kyle show.

You’ll see the Foxy character at the start and end of the programme as well as during the advert breaks. It will no doubt lead to an increased awareness of Foxy (probably more than they received with Jordan), but we can’t help thinking that this show may just be the wrong one for a bingo sponsor..

Kyle: “Coming up after the break, how this mother’s life was ruined by online bingo”
Foxy: “Foxy Bingo sponsors the Jeremy Kyle Show”

Hmmmm!