No Lose Bingo Arrives at Virgin Bingo
The latest free bingo promotion with Ricardo has ended at Virgin Bingo and it’s been replaced by… free bingo! Well, it’s not exactly free bingo! It’s No Lose Bingo which means you pay to play bingo and if you don’t win, you get your money back meaning you played bingo for free!
No Lose Bingo takes place every weekday evening between 8:30pm and 9:30pm in the Marrakesh room. Buy your bingo tickets for the games taking place and if you don’t get bingo, then you’ll get your money back. Note you may not be able to withdraw the returned cash as it may be returned as a bonus – there’s no details on Virgin Bingo about this.
So why are Virgin Bingo offering No Lose Bingo rather than free bingo? Well, we think it’s because free bingo attracts a lot of players who aren’t willing to deposit. Bingo player stats suggest that sites like Costa and Cheeky are dominated by free bingo players, but don’t get equivalent numbers of paying players.
By offering “free bingo”, a bingo site will may attract one type of bingo player – but change the name to No Lose Bingo, a game that requires a player to deposit to take part – then you attract a different kind. The rise of free bingo has been phenomenal but bingo sites need paying players. Twisting games from free to no lose or cashback encourages players to take the plunge into paying to play bingo online.
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